Creating art makes us happy. We're interested in it, we're good at it, we have fun doing it and, most of the time, we like the end result of it. Being a story teller, creative worker and an inventive problem solver has always been our biggest strengths in life. Being an artist is not only our passion, it's our lifestyle and part of who we are.
AS AN OUTLET
Many times life is easier said or explained with visuals than with words. Expressing something, whether it's personal, emotional, scientific, simple, or complex is most exciting and impactive when you get to see or experience it yourself. This is why art is such an important outlet in life. It is an excelent way of communicating no matter what language you speak or what level of intellegence you have, anyone can take something away from a piece of visual art. Art is universal and our main outlet for expression.
AS A BUSINESS
Art pays for the bills and a roof over out head. If we could live a life without money in society, we would. The mindset of art being our business and what makes us money has unknowingly contaminated our creative process and thinking this past year. Figuring out how to run a business is hard enough, but having to balance values about what your work means to you while simultaniously making clients happy and staying passionate about what we do has been even harder than the logistics of starting and running a business.
We realized that we weren’t letting ourselves have the creative freedom and exploration as we had when we made artwork without knowing it would be part of our business and paying the bills. This past year we didn't really take time to experiment with new ideas or collaborate, which is necessary in order to keep yourself interested in your field. I stopped sketching as much in my free time, Topher wasn't taking his camera to as many events and hikes like he used to. We forgot that what we do isn’t just a business; it’s our passion and outlet first and our business second. We love our business, making clients happy and having great customer service, but we were unknowingly creating a business based on values we have no interest in…. money. That is why we have decided to do a little re-branding and re-investing in our business this year!
One new thing we are doing is a Feature of the Month! Every month we will choose a new person or business to be featured in our newsletter, blog and social media sites that has inspired us and/or motivated us in a new way!